
V.U.M
CREDITS
Agency: Melting Shape Design Studio
Client: Orquesta Sinfonica de Venezuela./ Fundación Vum
Designer: Raquel Waich
Photography: Raquel Waich / events multiple photographers.
​
​
MORE INFO
The logo design process for the VUM Foundation, a foundation for exiled symphonic musicians from Venezuela due to political issues, was centered on capturing the essence of the organization. The logo was inspired by string instruments and the work of a famous Venezuelan artist, reflecting the foundation's focus on music and cultural heritage. In addition to the logo, I also designed banners and brochures to be used at the theater, further reinforcing the brand's image and messaging. The final result was a cohesive and impactful visual identity that accurately represents the mission and values of the VUM Foundation.