SW Jewelry
2011/23
Branding, Packaging Design, Web Design, Social Media, Product Photography for
SW Jewelry.
CREDITS
Agency: Melting Shape Design Studio
Client: SW Jewelry corp.
Designer: Raquel Waich
Products Photography: Raquel Waich
Video Editing: Raquel Waich
Magazine: Raquel Waich / Design Team Ocean Drive Venezuela
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MORE INFO
"The branding process for SW Jewelry, a fine jewelry brand established in 1998, was a unique and exciting challenge. The brand is known for its use of vibrant colors, precious stones, and gold, creating designs that are both colorful and elegant. The brand's image was reinforced through the use of a dark green color scheme with gold foil accents, giving the brand an understated luxury feel.
I was responsible for executing a comprehensive branding strategy, including packaging design, website development with e-commerce capabilities, product photography, and magazine advertising.
Additionally, I managed the brand's social media presence and executed email marketing campaigns to reach a wider audience and promote new collections.
SW Jewelry has a rich history and a commitment to creating high-quality jewelry pieces, and its designs are a testament to that. The beautiful and unique designs and the brand's elegant image set SW Jewelry apart from other fine jewelry brands in the market. It was a pleasure to be part of this project and help bring the brand to life through effective branding and marketing efforts."
